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Member Success is when your Members achieve their Desired Outcome through their interactions with your organization. To ensure your Members achieve their Desired Outcome – or what they need to achieve, the way they need to achieve it – and not just hope it happens, you need to actively work your Members toward that goal.Continue reading “Member Success Management: The 8 Elements of this Valuable Member Growth Function”

Member Success is one of the most valuable concepts among associations and member-based organizations and it is constantly evolving. The more that Members have contact with the ideas and concepts underlying Member Success, the more learning occurs and the more those things evolve. This real-time feedback loop of process development –> member contact –> learningContinue reading “The Definition of Member Success”

How concierge Onboarding plusses Member Engagement, Member Retention, and Member Success Concierge Onboarding can be explained simply by using a concept you’re already familiar with: a hotel concierge. The concierge is usually found near the entrance of the hotel; ensuring that guests feel as comfortable as possible from the moment they arrive. Whether it’s aContinue reading “What is Concierge Onboarding?”

How Member Engagement Translates to the Success of your Organization Why is Member Engagement important? Member Engagement is equal in importance to sales and marketing and engineering and product. But why? Technically, it didn’t exist 10 years ago, so why do we need it? We need it because competition in the association world is harshContinue reading “Why Member Engagement is So Important to the Growth of your Association”

Guest Contributor – KIM SORIN   written 4.18.2016 Members are the backbone of any association – they’re the reason your organization exists. In many professions, membership to an association is mandatory, but most of association members out there join for networking, access to industry publications, status, or for discounted continuing education from a trusted source. It’sContinue reading “Onboarding New Members in 10 Simple Steps”

An Association’s values, mission, and organizational structures exist for the member, not the management or the staff of the organization. The bottom line is that a member-centric association truly exists and is for the perpetuation of its members. The member’s  journey Devising creative strategies to recruit members is the beginning of the member journey. WhatContinue reading ““Member-centric” – What being a Member-Centric Association means”