Growth

Communicating value is key to an association’s ability to grow its membership, which is necessary for the success of the benefits provided to members and industry alike. Those benefits are vast and can improve the career trajectory for both employees and entrepreneurs. They are important to ensuring industry achievement. And it all starts with simply becoming a member.

Retention

The time is now to collaborate and grow the benefits that your association has to offer. And this starts with the members, since the value of an association is vested within the views of its members – what they think and what they need. Without your members, the benefits you offer have little meaning for potential members or the industry. Communicating that value is everything when it comes to retaining your members.

Success

Associations have been capable of overcoming war, tragedy, and economic ruin. Their ability to thrive in the face of tragedy gives us hope for the future of today’s associations.

What needs to happen is we need to rebuild the association’s monopoly with the needs of the members and the changes in the marketplace in mind – and this is key – the association needs to build the resources that are most valuable to their members.